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  • Discover haircare products that work with your style to deliver results.

  • Based on 1329 reviews
    75%
    (991)
    11%
    (141)
    8%
    (103)
    1%
    (15)
    6%
    (79)

    My hair has never been this manageable. The shampoo calms the frizz and enhances wave structure without any sticky residue.

    I'm obsessed!

    I'm obsessed! I wish I could find this in my local beauty supply stores because if this company were to ever stop selling it I would be distraught. The fact that these products are NOT HEAVY NOR GREASY is really what keeps bringing me back. I love what it does for my natural curls as well as my human hair extensions. Keeps hair soft, moisturized, and looking beautiful all day without leaving you with that heavy residue feeling (iykyk). I've been natural all 26 years of my life and I have to say these are quality. I wish I could buy it in a larger size but honestly a little goes a long way and I just buy in bundles, I use a lot less of this than other products. Don't be mislead by the container either, there is so much product inside!!

    Amazing Product for Soft, Tousled Curls

    I bought this from the advice of another curly haired friend who was very happy with the results- not only does it smell incredible, it also keeps my hair soft and gives me a the tousled curls I was hoping for- enjoy!

    Great for Managing Frizz and Enhancing Curls!

    I ordered this because I have curly hair and I wanted to try wearing it naturally. My hair has always been kind of frizzy, scraggly and not great curls. This wasn’t a miracle for me, however, I’ve been using it in my hair EVERY day, whether I straighten it, or curl it, or whatever. It seems like it helps smooth my hair and maybe nourishes it a bit.

    I have wavy thick hair and a lot of it!

    I have wavy thick hair and a lot of it. I’ve always struggled with frizz and my hair not looking like it’s dead and for the first time my hair dried and had almost no frizz and with shine. If you have thick hair you know how heavy your hair already is and this product feels weightless, I think it’s what’s helping the most. I do use all 3, the shampoo, conditioner, and for the spray I do it in sections of 4 so it gets evenly distributed. 

    I LOVE this stuff!

    I have been a fan of this since my normal brand was out and honestly i'm glad I was forced into trying something new cause I LOVE this stuff. These keep my hair moisturized, relatively tame as far as frizz goes, and smells AMAZING. It doesn't leave my hair sticky or greasy, I'm hooked!

    I have been searching for a cruelty free and affordable product to help my wavy/curly hair. I am hoping this does the trick. After just one use, my hair feels softer and looks better then the slight birds nest it’s been.

    This improved my wavy gray hair SO much! At least try it if you haven’t and you’re tired of the frizz/dryness/damage.

    Smell good, easy to use, & safe! My hair seems much more healthy than before. & Fewer hair-loss! I highly recommended for anyone who have curly/wavy hair or/and hair-dye.

    Amazing shampoo and it's moisturizing and very effective for natural wavy hair.

    This shampoo is amazing. I waited a while before writing a review so I could honestly see how my hair responded. My hair has never been as soft or shiny as it is now. Before, I'd wash it and have curls, then the next day it would be stuck straight, my hair is never straight now. This stuff is wonderful.

    This is probably my favorite wavy hair shampoo for its effective washing and conditioning. It leaves my hair clean and feels bouncy. It also strengths my hair with its conditioning ingredients. Leaves my scalp feeling good. This product works well in providing you with great coils leaving your hair moisturized so waves are not frizzy. Comes in a bottle that last, so it is a good value.

    I like this product and would recommend for people who have curly or wavy hair. It didn’t make my hair as flat as other products, and it smells good.

    Finally, A Cream That Works

    This is THE wave product. It leaves my hair touchably soft with a defined pattern I've always dreamed of. Highly recommend it for anyone with wavy hair!

    PERFECTLY DEFINED

    My friends noticed the change in my hair and I recommended this cream instantly. The definition, the bounce, it's all there without the frizz.

    Can't Live Without It

    This product has become a staple. My waves are bouncier and stay that way throughout the day. I love the way it feels and smells. Forever hooked!

    Worth Every Cent!

    Wow, my hair has never looked so good and healthy. The waves are defined and soft, which I've dreamt of for so long. Hands down the best!

    Truly a Hair Savior

    I've tried so many products, but this one actually delivers. My waves clump beautifully and stay touchably soft all day. It's a keeper!

    Lovely Everyday Waves

    Stopped using heat on my hair, thanks to this cream. The waves now look naturally beautiful and stay frizz-free longer than I expected. Major improvement!

    Never Going Back

    The 8-oil blend is magic. My waves are thriving with bounce and hydration. Even my teenage daughter is now using it and loves how it makes her curls behave.

    Just WOW!

    I can't stop touching my hair, it feels amazing and looks defined. I feel pretty and confident in my natural hair again. What a blessing this cream is!

    C
    Wave Clumping Cream
    Charlotte B.
    The Only One for Me

    Love how my waves look using this product. It's lightweight but packs a punch in moisture and definition. My dryer days are over; air drying has never been more successful!

    AMAZING TRANSFORMATION!

    I recently tried the Wave Clumping Cream and it has transformed my 2B waves entirely. What used to be a mess is now beautifully defined. People keep asking how I got my voluminous waves!

    Natural Bounce Like Never Before

    It's been amazing using this cream. The moisture feels divine and no more frizz! My waves are bouncy and lively through the day. Feeling fortunate to have found this gem.

    FIVE STARS

    It's perfect for my fine waves. The cream doesn't weigh them down but gives them life and incredible definition that lasts. Well worth every penny!